Persuasieve communicatie Study guides, Class notes & Summaries

In this document you'll find all the important information that is mentioned in the lectures of persuasive communication. Each micro lecture and normal lecture are summarised in different paragraphs. It is really helpful to study for your exam on 28 October.

As a student of Communication Science at UvA, I took Persuasive Communication during the first semester of my second year (2019). I passed the course and the exam with very good grades, so I believe that the reading summary is very good and could help anyone taking this subject as well.

Summary of all the articles for the course 'Marketing and Persuasive Communication'

All lectures of the course 'Marketing and Persuasive Communication'

Quiz questions for the course Marketing and Persuasive Communication. Very useful, I really recommend it!!

All notes of all lectures of marketing and persuasive communication.

Complete English summary of the book 'The Psychology of Influence' by Van der Pligt & Vliek (2017). Useful for the Persuasive Communication exam in year 2 of Communication Science at UvA.

This summary is a summary of the book of persuasive communication: Persuasion: Theory and research (3rd ed.). Los Angeles, CA: Sage Publications. O'Keefe, D. J. (2016) ISBN: 978-1-4522-7667-0. This book normally costs €70, but pleases many examples and unnecessary details.

A complete English summary of the book “The psychology of Influence. Theory, research and practice”, Van der Plies & Vliek (2017). Also useful to use when you write your thesis about marketing or communication.